I believe that a good brand is defined by the experience of its users, my passion is to make these experiences better and more delightful. I’m a multidisciplinary designer that helps startups and companies conceptualise, build and deliver valuable products for their customers. My work is a process of researching & planning, designing the UX & UI, prototyping, testing and validation – working alongside data analysts, product managers and engineers.
I’m passionate about evaluating and challenging UX propositions to understand if they meet customer needs and business intention – with a strong curiosity in the psychology of habits. I'm good at:
Understanding rather than simply assume, what the problem is. Using design thinking methods to redefine the problem statement based on the gathered insights.
Competitive Analysis
Ethographic Study
Contextual Enquiry
Persona
Affinity Mapping
Translate the strategic basis of the project into functional designs. The aim is to create an impressive experience in the interaction between the brand and the user.
User Journey Maps
Service Blueprints
Information Architecture
Low & High Fidelity Wireframes
Visual Designs
Test and evaluate the proposed design solutions against usability standards, flexibility for change, users, and business requirements to ensure delightful experience.
Rapid Prototyping
A/B Testing
Usability Testing
In the last few years, I was fortunate to work with these global brands.
Richard Missavage
Senior Product Owner at Eyecare Partners
"Keeping a project team aligned toward the same goals with constant design changes via Figma might sound impossible, but it seemed like a breeze to Rahul. We worked closely together for six months rolling out a new product launch, and I was constantly amazed not only by his technical design skills, but also by his ability to understand, interpret and build world-class design wireframes; then explain the underlying process to diverse groups effectively - from Management to End-Users. Rahul exhibited rare patience and aplomb, and handled stress gracefully.. I can honestly say I left every meeting he led in a better mood. For any company or team that needs a proven Designer with a get-it-done-with-a-smile approach, Rahul is your guy."
Arti Gupta
Senior Manager - Engineering at GlobalLogic
"Rahul is one of those team members, whose sheer presence brings in a lot of positivity and confidence in team. He has impeccable design aesthetics which helps him understand what the client needs and his thoughtful design leadership works wonders for complex programs. It has been a pleasure working with Rahul and I am sure he will keep adding value to whichever engagement he works for!"
Shivam Bharti
UX Designer at GlobalLogic
"I've been working with Rahul for more than one year on a complex cloud-based patient management system and point of sale. He is leading this project on the UX front by using demonstrative leadership and his growth-oriented thought process keeps the client always happy. I'm super happy to work with such a great leader and designer who pushes himself & his team beyond limits to advocate the user's needs. What I observed about him is his excellent eye for detail and visionary approach to handling a UX Design part helps him to design accessible and scalable designs.
Overall Rahul is a great demonstrative leader who believes in creating value through his design knowledge and skills."
Pranay Tewari
Senior Capability Manager at Optum
"I have worked with a lot of UI/UX folks in my 17 years working as a Product Manager. But what stands out working with Rahul is his ability to understand customer's needs and come up with something that is beyond what the client had asked for. I have seen this not in once but at multiple occasions. Rahul will be an asset in any organisation that believes in Design lead Engineering."
Kinshuk Bose
UX Design Lead at Honeywell
" I worked alongside Rahul during our tenure at Designit Bengaluru where he was my senior colleague and later my manager. If I had to sum up Rahul's approach to design in one word, it would be meticulous. He is extremely process-driven, focused, and tedious in his attention to detail. He transitioned into a design managerial role on a high-stakes project, something which was very challenging but Rahul took it in stride. He is very soft-spoken, composed, calm in his demeanour, and overall a great person to interact with. He inspires confidence among his team members and is a great judge of character.
I would highly recommend Rahul, he can be an invaluable member to any design team."
Udhaya Kumar Padmanabhan
Global Strategic Design Director at Designit
"It was fantastic to work together with Dudeja sir, an exceptional experience designer. His hands-on approach and self-learning drive won him respect across the board. Dudeja is dedicated, self-motivated, methodical, and very capable. Ignore his introvert'ness and give him your really challenging tasks, the ones that everyone else is struggling with, and he will get them done. I thoroughly enjoyed coaching and working with him at Designit and know that he will thrive"
Tina Harkins
Director of Customer Success at Prosperoware
"Rahul is a very talented UX designer who developed two mobile applications for Prosperoware's Umbria platform. The apps are the mobile interface to a very complex financial product suite and he managed to create an intuitive design that is easy to use and looks great visually. I've also had the pleasure of working with Rahul when I've needed to create demonstrations around new product features or when troubleshooting technical issues. He's always willing to jump in and assist and does so with enthusiasm and patience. He is a great asset to our team."
Ben Weinberger
VP of Solutions & Lawyer in House at Prosperoware
"Rahul was a pleasure to work with - his energetic and enthusiastic approach to design projects was a beneficial addition to the team. He is a quick and eager learner, paid careful attention to user experience and focused on offering multiple, creative approaches. I would certainly recommend him for design projects and trust his ability to deliver them."
Twinkle Wadhwa
Senior Analyst - BCG Wholesale Banking
"I hired Rahul based on a recommendation by a colleague and after seeing the results of his work--which we found to be stellar--. for other companies and organizations. Not only did we find the same level of work in terms of the project he complete for us, but we also found a wonderful sense of creativity, communication, knowledge, expertise, timeliness and follow up. We were thrilled with the the creative process as well as the end result and have already recommended Rahul to many of my contacts--intending to continue to do so. It was a pleasure working with such a creative and attentive professional. I will definitely do that again as opportunities arise. "
Neha Aggarwal
Head of Product @ Grappus
"I had the pleasure of working with Rahul (We call RD) on a few projects. He is an incredibly talented interface designer with an extensive skill set. Not only is he able to pen together any idea, he is also able to bring them to life with his technical knowledge (HTML/CSS/Illustrator). He is known amongst us as a go-to-guy for design input. I wouldn't hesitate to recommend him for any UI /UX position. All the best!"